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Blackbird gained international fame for introducing progressive, lesser-known brands that bridged the categories of fashion and lifestyle, and eventually created an in-house label of their own, starting with high quality American-made denim, and expanding to a full apparel assortment, accessories, home goods, and apothecary products. Today Blackbird is known worldwide for its unconventional and remarkable fragrances and grooming products, although it still produces a small collection of apparel accessories. Blackbird continues to experiment with new and unusual materials, carefully breaking the rules to create unique covetable products for home and personal use.