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Luna Bronze was created after one of the co-founders was diagnosed with a Basal Cell Carcinoma (BCC) skin cancer which resulted in an inch long scar across her jawline. At such a young age, it gave them the wake-up call needed to realize the skin damage caused by sun tanning and how it can happen to anyone, at any age. Wanting to continue having a natural looking tan year round, without the sun damage, they decided to develop an eco-friendly and convenient daily moisturizer that would build a sunless tan while nourishing their skin. They did this in conjunction with Australia's leading self-tanning experts who ensured that Luna Bronze would meet their high standards and achieve a composition of 96% natural and organic ingredients.