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Vitalfit set out to do things differently — to design products with health-conscious, fitness forward people like themselves. People who aren't looking for magical elixirs or tingly pre-workouts, but innovative, earth sourced products to help make the most of what their body has to give.

They're on a never-ending quest to find the best natural ways to treat the challenges that our bodies face - and they know they can't do it alone. To help them find the answers, they employ a design thinking approach - a big term for a simple idea. They ditched the secrecy and proprietary blends in favor of openness and collaboration. Instead, they opt to collaborate with leaders in the industry and use an iterative process to cultivate the best that mother nature has to offer.