Axiology’s deeply nourishing formula is comprised of all-natural ingredients that keep lips soft & kissable—for hours on end. The comfortable, long-lasting pigments maintain their rich color while providing continuous moisture. With a silky-smooth finish and safe, delicious elements, their lip line is made for the conscious and kind lipstick devotee.
• 100% Natural, 100% Vegan, Cruelty free
• Paraben free, Sulfate free, Gluten free, Palm Oil free
True - True is enduring romance; a rare jewel of plant-derived red. This succulent shade is a manifesto to possibility; the hue you slip on to write love letters and bucket lists. Like a wild sunrise, the deep base of vermillion crowns your pout and finishes with a canyon-coral touch.
Worth - Sometimes you need a fiery pout to suit your flirtatious smirk. Worth is a bittersweet red with undertones of warm tangerine that glides on with a creme-matte finish. No matter what your skin tone, Worth produces a sizzling effect that compliments both dazzling evening looks and carefree, daytime casuals.
Noble - A succulent, hybrid peach-pink coral tone that keeps lips looking glossy and fresh. Supremely wearable for a first date or an interview, this color highlights your smile in a classy, honeyed glow.
Attitude - Perfect for Spring and Summer, Attitude glides on as a hot, hibiscus-pink pop with a blush of blue undertones. Popular among both world-travelers and urbanites, this color evokes lustrous Indian saris and bright neon billboards—and will keep your lips loaded with moisture.
Fundamental - Has an earthy russet base with a hint of rose-gold finish. Punchy by day and a sexy choice for night; this creamy hue will boldly frame the words you speak—no matter when you’re wearing it.
Elusive - Keep them guessing with a burgundy-drenched tone that satiates your desire for stand-out color. Elusive pours onto your pout like a fine wine splash, matching an elegant ensemble or dressed-down jeans and a crisp t-shirt. Cream-based and demure, this color will enhance even the most sensual of secret rendezvous.
The Goodness - Dances on the lips in a playful, sea-shell shimmer that stays all day. The blush-pink base has a creamy finish highlighted with an added dimension of silvery sheen. Suitable for meeting your partner’s parents or ocean frolicking, this shade will keep your smile shining sweetly.
BAD - Dramatic and daring, this runway-ready hue pins to the lip in burnt chestnut with a copper tinge. We crafted this color with a nod to the fierce supermodels of the 90’s who first donned it—and to the mavericks like Lana Del Rey and Katy Perry who are bringing it back. BAD is best worn after the sun goes down.
Dimension - An earthy Fall and Winter shade, Dimension is a burnished brown sheer balm with a light shimmer finish. Ideal for everyday or special events, it’s rich and dynamic hue nourishes lips long after application. Pair it well with a blushed cheek and strong eyebrow.
Infinite - Flirt without words wearing Infinite’s rich mulberry stain. The intense dark violet base is cheered with subtle layers of black and brown, making it the perfect hue for complexions of all shades. Worn with a cool suit, it pulls an outfit together with precision—donned with a cocktail dress, it exudes passion and confidence.
Desire - With a base of royal purple shot through a lilac sheen, Desire is a dreamy shade fit for a bohemian queen. Great for fun weekend wear or a naughty evening of memorable trouble, this naturally glossy color brings out your cool, Coachella vibe.
Phenomenon - Deep cobalt like a midnight lagoon, Phenomenon wows with avant-garde style and sci-fi sass. This sheer balm with blue and black hues will rock your bold, brave lips—whether you wear it everyday, or save it for a blue moon.
Devotion - With a copper burnt-sugar base and an echo of rose quartz, Devotion is the girl-crush of natural-look lovers. Its buttery luster keeps lips flawlessly moisturized and supple. Pair Devotion with powerful eye-makeup for maximum effect, or apply every day for a nearly-bare look.
Intrinsic - Sheer, subtle, and shimmering-balm, this shade will make your lips look like a wind-swept beach at golden hour. Intrinsic is ultra-moisturizing with a high-gloss sheen, best paired with a dramatic eye for ultimate flair.
Theory - With a light brown base and a whisper of rose, Theory colors your lips with a matte finish. The versatility of the day-into-night hue is complemented by it’s long-lasting moisturizing properties, and works especially well with a sun-kissed complexion.
Virtue - A luminous, sheer spark of golden orange that’s great for balmy summer nights. With a glimmer of red, this lipstick possesses a quiet, fiery glow that’s sure to light up the room.
Philosophy - For both bold romantics and wall-flowers, Philosophy’s ultra-smooth pink blends with a twist of salmon—bringing to life even the shyest of lips. Like a pair of well-loved ballet slippers, this shade is soft, silky, and just-a-touch sweet.
Identity - Inspired by the rush of peony season, Identity is a glittering cool pink with a lavender lean. This dreamy hue is perfect for a look that needs a subtle touch of off-beat color—while staying classic and collected.
Vibration - A scarlet wash with a glint of pink, Vibration is a sunset glow on a desert rose. The matte-cream base loads your pout with moisture, keeping it punch-drunk in color. Vibration is best worn while road-tripping into the horizon, or blazing top-down through lit cityscapes.
Enlighten - Daydream up a storm in Enlighten’s mesmerizing gloss. Enlighten rolls on the lips as an amethyst glaze, lifted by a silver-glitter finish. Like a rain-soaked field of wild lilacs, this color keeps your pout perfectly drenched in nourishing moisture.
Instinct - Stripped of all pretensions, Instinct is an understated nude with a sandcastle glitter. Flaxen like a metallic meadow, Instinct’s shy sparkle stays mysterious and gifts your lips with lasting moisture. This versatile hue works well day or night, no matter where your fanciful spirit takes you.
Existential - Deep, dynamic, and dark: meet the siren-song of shades. Existential glides on with a matte obsidian tone and holds on tight to your pout while keeping it silky-soft. Whether you’re going full-on glam, gothic, or rock and roll, you can be sure your mouth will maintain the color of a black pearl, all night long.
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